In 1849, William Zinssere migrated from Germany to New York City and set up the United States first shellac beaching plant on Manhattan’s west side. He founded his new company, William Zinsser & Co., Inc., on the principals of quality and innovation.
The company has remained true to these principals for over 150 years. Zinsser’s commitment to quality was evident early on. In 1853, the company’s first shellac product, White French Varnish, received a First Premium Award at theInternational Exhibit in Philadelphia. The company’s solutions of shellac in alcohol quickly became popular as the first quick-drying clear wood finishes in the country. "Bulls Eye" and "Zinsser" became synonymous with "topquality".
